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18 April 2012

Wilson Official Partner of the Finnish Basketball Federation & Intersport Finland

After just having signed the 2nd German Basketball (DJL) league, the partnerships with the Men's Swedish Basketball Federation (SBBF) and the Russian Basketball Federation (RBF) for Juniors, we have now achieved the next step in establishing Wilson as a professional Basketball brand throughout EMEA.
Wilson Finland has done a great job in setting up a new partnership with the Men's & Women's Finnish Basketball Federation & Intersport Finland.

Finnish Basketball Federation (Men's & Women's)
For the next 3 years, starting in August 2012, Wilson will be the official ball of all league games and competitions of the Finnish men's and women's top leagues. The official game ball will be the Solution Game Ball including the Finnish Basketball Federation logo. The initial feedback on the ball and material has been extremely positive.

The men's pro league consists of 12 teams and the women's pro league 10 teams throughout Finland. In addition to the Solution logo ball Finland is also developing a mini ball version with the federation and Intersport logos. The mini ball will be used for giveaways and marketing purposes.

Wilson, Finnish Basketball Federation and Intersport Finland
Wilson also initiated the co-operation with sporting goods key account chain Intersport and the Finnish Basketball Federation. All the Wilson equipment deals made with clubs are made trough local Intersport stores. Intersport will also be a partner of the Federation in all top league marketing actions.

As Intersport is starting up a team equipment internet store, Wilson will be the exclusive basketball provider in that site. Wilson, the Finnish Basketball Federation and Intersport also decided to do a three way marketing deal and produce special mini balls with team logos and use those as giveaways and prizes in game fun activities on court.

Wilson always provided their equipment to top athletes and young talented players in the NCAA with more than 450 colleges. Wilson Solution Basketballs include patented Moisture Absorbing Composite Leather Cover Technology that provides a perfect grip ability and control for pro players. The ball also provides Leather Pebbled Channels that is unique to a Basketball game ball, which absorbs the sweat inside the black channels of the ball. The Wilson Cushion Core Technology helps to retain air retention. The ball is designed for the highest level of competitive play and was very well received by all pro players when testing the game ball.