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04 October 2010

Wilson Golf Continues Support of The Breast Cancer Research Foundation Through Hope Line of Premium Women's Golf Equipment

As Breast Cancer Awareness Month activities begin, Wilson Golf , the Chicago-based company whose irons have captured more Major Championship titles than any other golf club manufacturer - 61 - today announced it will once again support The Breast Cancer Research Foundation by donating one percent of sales of its Hope line of premium women’s golf equipment to support clinical and genetic research worldwide. This marks the 12th consecutive year Wilson Golf has partnered with The Breast Cancer Research Foundation (BCRF).

“Through our Hope line, we are pleased to support such a meaningful and dedicated organization as The Breast Cancer Research Foundation,” said Tim Clarke, general manager of Wilson Golf. “The Hope line provides our customers with premium women’s golf products and a way that they too can support the organization.”

In 2004, Wilson expanded its partnership with BCRF by launching Hope , a line of sporting goods created exclusively for women. The Hope line of premium women’s golf equipment currently consists of the Hope Premium box set, cart bags, golf ball, glove, putter and wedge. Plus, Hope golf balls will be available in an 18-ball eco-pouch along with the standard 12-pack and six-pack in clear, pink and hot pink.

All Hope equipment is available throughout the year.

For 2011, the Hope line product packaging has been updated with a new, fresh look which highlights the pink ribbon - the premier symbol of breast cancer awareness. A darker color scheme conveys a richer feel highlighting the ribbon and communicating that Wilson is a brand with a purpose.

Wilson Sporting Goods Co. donates a minimum of $100,000 annually to The Breast Cancer Research Foundation through the purchase of Wilson products. To date, the company has donated more than $2 million to the organization. Wilson is the Official Sporting Goods Equipment Sponsor of The Breast Cancer Research Foundation.

 

About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 Major championships, more than any other iron manufacturer in history. Wilson Staff's D-FY irons, FG Tour irons, Conform glove and the distance D:25 golf ball were honored with Golf Digest's Hot List awards in 2010. Wilson Staff, Profile, ProStaff and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.

Wilson Golf is a division of Chicago-based Wilson Sporting Goods, one of the world’s leading manufacturers of sporting equipment and owned by Amer Sports. Visit http://www.wilsonstaff.com or call 773.714.6400 for more information.

 

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation is an independent 501 (c) (3) not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.  Since its inception, the Foundation has raised over $290 million to support clinical and translational research at medical institutions across the globe conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. BCRF support for promising yet untried ideas is a crucial component of this research.

BCRF has received the highest recognition from organizations that monitor and provide comprehensive, unbiased information on charities. The American Institute of Philanthropy has awarded BCRF with its highest rating, "A+." BCRF is the only breast cancer organization to receive this accolade; and is the only cancer organization to currently hold this ranking. www.bcrfcure.org .

Editor’s note

Press materials, including high-resolution images of Wilson’s Hope line of equipment and Wilson Staff premium golf equipment, are available upon request.

 

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Contacts:

Palmer Moody                                                      B.R. Koehnemann

KemperLesnik                                                      KemperLesnik                    

847/859-2478 office                                             847/291-6740 office

847-804-2721 cell                                                773/358-0833 cell

palmer.moody@kemperlesnik.com                        br.koehnemann@kemperlesnik.com

 

Molly Wallace

Wilson Sporting Goods Co.

773/714-6831 office

773/551-5645 cell

molly.wallace@wilson.com

 

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