Wilson Sporting Goods Co. Named Official Apparel Provider for the Milwaukee 225
Worldwide Sports Brand Joins the Long List of Sponsors for Father's Day Racing Weekend at "The Mile"
WEST ALLIS, WI (June 12, 2011) - Wilson, a worldwide sports brand leader, has signed with promoter AB Promotions, LLC to be the apparel supplier for the upcoming Milwaukee 225 IZOD IndyCar Series weekend at the famed Milwaukee Mile oval track in the Wisconsin State Fair Park on June 17-19.
The Milwaukee 225 event, with the addition of Wilson, has been attracting sponsors at a rapid rate with the biggest racing event of the year in Wisconsin approaching a month away. The exciting 185-mile per hour action at the historic Mile oval track will have some of the world's greatest drivers in wheel-to-wheel competition during the Father's Day weekend spectacular.
Wilson, headquartered in Chicago, has been in the sports business for nearly 100 years and no other company has been as influential and intimately involved in shaping the games of Tennis, Golf, Baseball, American Football, Basketball, Volleyball, and Soccer as Wilson. As the originator of breakthrough technologies, Wilson has produced legendary classics and earned world-wide legitimacy in each sport it participates in. Backed by generations of athletes, Wilson is the true American icon in the world of sports equipment. Wilson is the world's leading manufacturer of ball sports equipment with over 1,500 employees globally, and Wilson's sales network serves customers in over 100 countries.
"We are extremely excited to have worldwide leader such as Wilson as our official apparel supplier for the Milwaukee 225," said R. Christopher McGrath, executive director of the Milwaukee 225 and a principal of AB Promotions, LLC. "Wilson will emphasize its 'Wilson More Win branding during the Milwaukee 225 Weekend and will display its outstanding product line in the Fan Interactive Zone at the Milwaukee Mile. Wilson is a legend in the sporting world and fits right in with the legendary Milwaukee Mile and the racing legends on the track."
After a year hiatus from the historic track, the IZOD IndyCar Series announced last September that AB Promotions has stepped up and taken over the organization and promotion of the Milwaukee 225 Weekend at the prestigious Mile oval.
WILSON SPORTING GOODS APPAREL SUPPLIES FOR MILWAUKEE 225, 2-2-2
Wilson joins the growing list of event sponsors for the Milwaukee 224 including Time Warner Cable, Direct Supply, Famous Dave's BBQ, Coors Light, David Hobbs Honda, Comfort Inn & Suites, Cantaloupe and the Milwaukee Bucks.
The Milwaukee 225 weekend will feature seven unique racing elements during the two-day motorsports extravaganza including races from the IZOD IndyCar Series, Firestone Indy Lights, Star Mazda Championship, US F2000, USAC Silver Crown, USAC Midgets and USAC .25 Midgets (on the special short track).
Competing on the nation's longest-running race track (since 1903) for the Milwaukee 225 weekend, the list of driving stars will include defending IZOD IndyCar Series champion and Indianapolis 500 winner Dario Franchitti, three-time Indy 500 titleholder Helio Castroneves, two-time series champion and 2009 Milwaukee winner Scott Dixon, former Milwaukee Mile race winners Ryan Briscoe and Ryan Hunter-Reay, and young stars Graham Rahal, Marco Andretti, Danica Patrick and Simona de Silvestro.
Tickets for the June 18-19 Milwaukee 225 at the Wisconsin State Fair Park are now available at the ticket office located at 7722 Greenfield Ave. in West Allis as well as through the www.milwaukeemile2011.com website or by calling 800-722-3840. The action-packed weekend features ticket prices as low as $35 for Sunday infield general admission for adults, $15 for teenagers (12-16) and children under 12 are free. Sunday grandstand tickets begin at $35.
Group sales and sponsorship opportunities also are available for the Milwaukee 225 at 800-722-3840.
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Contact: Tom Blattler, Milwaukee 225, email@example.com or firstname.lastname@example.org, 317-525-5692
ABOUT AB PROMOTIONS, LLC:
AB Promotions is joint venture between Avocado, LLC and BMG Event Productions formed specifically for promoting and managing the 2011 Milwaukee Mile INDYCAR race and associated weekend entertainment and activities. Named for the first letters of its corporate namesakes, AB is comprised of the complementary resources and talents of key personnel from Avocado Motorsports and BMG Event Productions.
ABOUT THE MILWAUKEE MILE:
The legendary Milwaukee Mile is one of America's premier race track in the world. The one-mile oval at the Wisconsin State Fair Park in West Allis, Wis., is the oldest, continually operating racing facility in North America with the first auto event being held in 1903. William Jones won that first event and many of the greatest drivers in the world have captured races at the oval track. The Mile, now 108 years old, is rich with tradition and has hosted exciting competitions from Indy cars, stock cars, sports cars, motorcycles, sprint cars and midgets. The infield of the track even hosted the 1939 NFL Championship game when the Green Bay Packers defeating the New York Giants.
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one of the world's leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson's core categories include Baseball, Football, Basketball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis). www.wilson.com