Wilson and the NCAA Partnership
Great teammates know how to compliment each other. As Wilson and the NCAA enter their 11th championship season together, the partnership is moving into exciting new territory. But it all started with a basketball that literally changed the game. In 2003, Wilson and the NCAA rocked the college basketball world by switching to the first non-leather game ball in tournament history. Unlike traditional leather basketballs, the Wilson NCAA Game Ball is known for its patented, moisture absorbing composite leather cover. In fact, Wilson's NCAA Game Ball has three patented technologies: 100% moisture absorbing cover, composite laid-in channels and Cushion Core Technology which offers a softer touch and more consistent bounce. These patented technologies combine to produce a basketball that is far superior to anything on the market.
Because of our affiliation with the NCAA and its endorsement as the Official Basketball of the Men's and Women's Championships, the demand for Wilson's products at national retail chains around the country has grown exponentially over the past ten seasons.
Our relationship with the NCAA is about a lot more than basketballs. Wilson is a long-time supporter of NCAA initiatives and growing the game of basketball.
We are proud to be associated with such a great organization that is doing so many positive things for student-athletes. Together, we continue to search for opportunities where we can make an impact.