Digital Specialist

Location: Chicago USA

We are looking for a Digital Specialist to be responsible for supporting the design and implementation of all digital and community based assets for the Racquet Sports Division.  This hands-on role will execute the development and implementation of digital materials that support and improve the company's online user experience while systematically growing the brands reach and presence. 

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty and responsibility effectively:

• Support the development, implementation and evolution of the Wilson Racquet Sports Divisions Business to Consumer (B2C) and Business to Business (B2B) online programs
• Administer and monitor the businesses digital media strategies and performance, including scheduling, budgets and providing periodic status reports to management, and incorporating feedback to and from the executive level 
• Administer and support the brands Social Media strategy and targeted marketing programs such as SEM, SEO, CRM, online media and other acquisition and customer retention programs
• Administer and manage the scope of work with outside digital agencies and in-house marketing team to achieve critical online growth goals
• Manage the user experience (UX) for Wilson.com/tennis and support the further development of Wilson's global web presence
• Manage brand and retail partner website shopping cart strategies including maintenance and brand promotional execution
  

Education/Experience

• Bachelors Degree in design, marketing, computer science, or extensive and relevant experience
• 3 years experience in completing and managing online projects with minimal oversight and against aggressive timelines
• 3 years online support experience with a strong technical foundation
• 3 years experience with online content management
• 3 years experience drawing conclusions and creating action plans based on analysis of data
  

Qualifications, Skills & Abilities

• Ability to digest web and online sales metrics to demonstrate return on investment and overall performance
• Extensive experience in building brand communities utilizing social media content appropriate for Facebook, Twitter, YouTube, etc
• Comprehensive knowledge of e-marketing strategies and implementation, including website content management, search engine optimization and tracking, database management, email marketing
• Excellent communication, interpersonal and organizational skills
• Ability to handle and prioritize multiple requests at once
• Continual attention to detail in producing deliverables, establishing priorities and meeting deadlines
• Experience with working with marketing and sales professionals desirable
• Strong knowledge of web technologies (HTML & JavaScript & Flash)
• Limited travel about 5%
  

EEO - M/F/D/V