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April 15, 2014

National Drop a DUO Day at Golfsmith

CHICAGO, April 15, 2014 – In an effort to bolster awareness about the performance benefits of the DUO golf ball, Wilson Staff is partnering with Golfsmith to host the largest national Drop a DUO event to date at 103 doors in two days.

The DUO’s 2-piece construction is comprised of a large, rubber-rich core that allows for a very low compression (40) and a thin, higher resilience cover that produces more ball velocity off the clubface.  Its soft feel and consumer demand helped it to earn Golf Digest Hot List Gold recognition, and pushed it to become the best- selling 2-piece ball in the off-course channel (according to the latest Q4-2013 Golf Datatech report).

“Educating amateurs about why this technology leads to distance off the tee and a soft feel around the green has helped the DUO spread like wildfire,” comments Mathias Lundblad, Marketing Director of Golf Balls. “Through a simple demonstration of dropping the DUO against any competitor golf ball, anyone in store can see and hear the difference. It’s rewarding to watch the reactions on golfer’s faces.”

This coming Friday (4pm-8pm locally) and Saturday (11am-3pm locally) Wilson Staff ambassadors will be giving a free 2-ball pack to every Golfsmith shopper who participates in the Drop a DUO demonstration.

“The best part about seeding golfers with free DUOs is the evidence that they will be back for more,” explains Lundblad. “8 out of 10 golfers who try the DUO make the switch for good!”