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April 16, 2013

PGA Tour Superstore To Host DUO Drop Day at All Store Locations

Chicago – April 17, 2013 – Responding to the overwhelming success of the Wilson Staff DUO golf ball, all PGA Tour Superstore locations will host a national Wilson Staff DUO Drop Day this Saturday, April 20th.

Between the local hours of 11:00 a.m. and 4:00 p.m., a team of Wilson Staff representatives will challenge patrons to conduct the “Drop a DUO” demonstration. By dropping the DUO from shoulder height against any other golf ball, customers will actually feel, hear and see how playing a DUO versus their usual golf ball will enhance their game.

With a 40 compression, the DUO has a significantly lower compression than its nearest rivals, thus allowing for superior soft feel at impact. The large, rubber rich core and resilient Ionomer cover provide maximum initial velocity, allowing golfers a distance advantage as well as great playability.

“Every golfer should be aware of the benefits of soft compression technology,” commented Mathias Lundblad, Global Product Manager of golf balls. “The reason we seed them to people for free is because eight out of ten golfers who take the DUO Challenge make the switch for good.”

DUO 2-ball packs will be handed out to all golfers who participate in the demonstration.

New advertising surrounding the DUO Drop Test has encouraged more golfers to test it for themselves. View the “DUO Drop Test” commercial spot featuring Guy Johnson here: http://tinyurl.com/as3hmxr.

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