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In 1914, three events heralded the beginning of an exciting new
era in golf.
First, the flamboyant Walter Hagen won the U.S Open Championship.
His amazing golfing skill and colourful personality captured headlines,
increasing the nation’s interest and participation in the
game.
Second, Henry Ford introduced the mass production assembly line,
and doubled his worker’s wages. He set a precedent that
helped establish a new era in which the average man could afford
both the time and money for what had previously been a rich man’s
game.
Third, Wilson Sporting Goods Co entered the Sporting Goods business.
In the years to come, Wilson’s bold new club ideas helped
make the game more enjoyable for more golfers than ever before
in the history of the game.
The following chronicles some of the key moments in the history
of Wilson golf that changed the gentle game of 50 years ago to
the exciting, low scoring power game that we know today.
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Padraig Harrington pledged his future to Wilson Staff clubs in a
multi-year, multi-million dollar contract. This relationship signified
the most lucrative contract ever offered by Wilson Golf and a Advisory
Staff Member.
Padraig Harrington won the PGA Player of the Year Award for the
first time in his career this year. With two major championship
wins, Padraig was a running favorite alongside Tiger Woods and Vijay
Singh.
Padraig Harrington won the PGA Championship just weeks after winning
the British Open for the second year in a row. Harrington became
the first European player to win the PGA Championship since the
tournament began using stroke play in 1958. He is just the fourth
player ever to win the Open Championship and the PGA Championship
in the same year.
European LPGA player Martina Eberl won the BMW Ladies Italian Open
by five strokes. This marked her second career victory in only 10
months.
Wilson Golf expanded the sales force nationwide, primarily driven
by the great momentum in early 2008 and greater demand to see more
Wilson.
Wilson Staff Ci7 irons took top honors in GOLF Magazine as “Club
of the Year” making it one of the highest selling irons in
the game in 2008.
DJ Trahan, Wilson Advisory Staff Member, captured the Bob Hope
Chrysler Classic with the prototype Fg58 irons, later to be re-named
Fg59 to signify the addition of the Majors won with Staff irons.
The all new, revolutionary Zip golf ball, is the only 3-piece zero
compression core ball in the industry. With performances out-weighing
that of major competitors, the Zip golf ball won Gold Award accolades
in the annual Golf Digest Hot List.
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D.J. Trahan, winner of the 2006 Southern Farm Bureau Classic, joins
as the newest Wilson Staff Advisory Member.
Di7 irons take the challenge on the road, making waves in all
regions across the US letting the average Joe compare their clubs
to ours.
Austrian Markus Brier wins the Volvo China Open by five strokes
with Wilson Staff's Pi7 irons in its' prototype phase.
Padraig Harrington beat Bradley Dredge on the first hole of a
sudden-death playoff Sunday to become the first Irishman to win
the Irish Open golf tournament in 25 years.
Padraig Harrington wins his first major and Wilson's 59th at the
British Open in one of the most exciting finishes in a major championship
to beat Sergio Garcia in a playoff.
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The award-winning Ci6 irons exploded past every other competitor
to take top honors in Golf Magazine's prestigious Club Test 2006.
Padraig wins for the second time at the Dunhill Links Championship
by five strokes at the Old Course.
Padraig wins golf Order of Merit, achieving one of his major ambitions
as a professional.
Padraig Harrington tops Tiger Woods in playoff to win the Dunlop
Phoenix title.
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Wilson Golf marks 90 years in the golf equipment market with the
re-launch of its famous Wilson Staff brand.
The distinctive Wilson Staff shield – first used in 1960
on the head of a Dyna-Powered iron – has been re-modelled
and a global advertising campaign encouraging golfers to ‘make
everyday legendary’ supports the new branding to recapture
the heritage, energy and spirit of the Wilson Staff name.
Padraig Harrington, world No. 6, has played a key role in developing
a number of the new clubs as a member of the elite Wilson Advisory
Staff “I think Wilson has gone back to its illustrious past
in order to move forward,” said Padraig. “The new clubs
are great and I like the look of the stylish branding on my bag
and cap. Wilson is revisiting its heritage and tradition and I hope
to be inspired by some of the great names that have played Wilson
Staff in the past,” he added.
In 2004, half a century after introducing the Wilson Staff ‘long
ball’ and bringing golf into the modern era, Wilson Staff
made one of the most significant technological breakthroughs the
golf industry has ever seen. Wilson announced it was the first golf
equipment manufacturer to strategically use ‘nanotechnology’.
By definition, nanotechnology is a molecular scale technology based
upon the ability to systematically organize and manipulate matter
on a nanometer scale (nanometer = one billionth of a meter).
“The application of this cutting-edge technology has allowed
us to develop stronger and lighter materials that optimize the performance
of our Wilson Staff line,” said Angus Moir, Global Business
Director, Wilson Golf.

The Deep Red driver makes an immediate impact with record sales.
In 2002, the Staff True balanced ball is introduced as the world’s
first perfectly balanced golf ball. In 2003 Padraig Harrington signs
a new 5-year contract.
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Padraig Harrington joins the Wilson Advisory Staff and goes on to
become Europe’s highest ranked player at No.6 in the world
(Jan 05).

The new Wilson Fat Shaft irons are introduced, the most stable iron
in golf. The most important performance variable in an iron performance
shaft is torque – less torque means less twisting, which equals
greater accuracy. Fat Shaft technology provides a larger tip diameter
(.500” versus typical .370” or 35% wider) providing
40% more torsional stability than skinny shafted irons for greater
accuracy.

Wilson Staff introduced the Staff RM midsize irons and makes an
impact on Tour. The cavity backed forged clubs are hand designed
and crafted by Bob Mendralla, a clubmaker with Wilson for nearly
fifty years.

The Gene Sarazen “R-90” sand wedge was reintroduced.
This was the year of the wedge; both new Staff and Dyna-Powered
wedges designed by Bob Mendralla were launched.

Wilson continued to be #1 in wedges on the PGA tour. In 1991 the
new Staff FG-51 iron was brought to the market.

Wilson Staff irons were #1 on Tour. The Staff Tour Blade was introduced,
as well as the Staff persimmon woods with an aluminium face insert.
Wilson launched another landmark golf ball – the Ultra –
and advanced sales far surpass any previous ball in the company’s
history.
In 1989, the Amer Group, Ltd of Helsinki, Finland, purchased Wilson
in their mission to become the No. 1 sports equipment manufacturer
in the world.
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The next chapter in company history was recorded in February 1970
when PepsiCo, Inc. a diversified marketer of soft drinks, snack
foods, and services, purchased Wilson Sporting Goods.
Wilson irons remain a dominant force in the game for many decades
with the introduction of the famous Staff Dyna-Power, Fluid Feel
and FG Series blades.

Wilson helped introduce the modern era of power golf with the introduction
of the Wilson Staff ball, the famous ‘long ball’ that
springs off the club face 40% faster than the speed of the club
head. From 1954 the Wilson Staff ball has helped win more Masters
and U.S. Open Championships than any other ball.

Wilson President Lawrence Icely provides the financial backing for
Patty Berg and “Babe” Didrickson Zaharias to found the
new Women’s PGA, predecessor of the LPGA.

Bob Mendralla becomes a Wilson employee sweeping floors in Chicago.
Before long, he became the master clubmaker at Wilson Golf, and
in 2003 he became only the 25th person inducted into the Professional
Clubmakers Society Hall of Fame. To this day Bob remains an employee
of Wilson.

Twenty-two year old Patty Berg joins the Wilson Advisory Staff and
goes on to win every major women’s tournament at least once.
Berg wins 80 tournaments in her career and conducts over 10,000
clinics and exhibitions as an ambassador of golf and Wilson.

The legendary Sam Snead joins the Wilson Advisory Staff at the age
of 25. Snead went on to win five tournaments that year and Slammin’
Sammy was born, winning a record 81 PGA Tour events in his illustrious
career, including 3 PGA Championships, 3 Masters and an Open Championship.
Sam remained with Wilson as an Honorary Staff member with a lifetime
contract. Many believe he was the greatest golfer ever.
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In the final round of the 1935 Masters Gene Sarazen holed a 235-yard
shot with a 4 wood from the fairway on the par-5, 15th hole at Augusta
for an albatross to tie Craig Wood, who he went on to beat in the
36 hole play off. This famous victory made Sarazen the first golfer
to have won all four majors and complete the ‘Grand Slam’.

Wilson Advisory Staffer Willie Ogg’s design for distributing
weight away from the heel and moving it towards the “sweet
spot” of the blade is featured in the Wilson Ogg-mented irons,
the forerunner of perimeter weighting.
Gene Sarazen uses a secret weapon on his way to winning the 1932
British Open after a plane ride had inspired him to create a club
head that glides smoothly through sand. Sarazen welded a piece of
steel to the sole of the club and ground it producing ‘bounce’.
This marked the introduction of the sand wedge and the “explosion”
shot was born, and that year Wilson sold 50,000 of the club known
as the R-90, the most popular sand wedge in golf.

Gene Sarazen is the first golfer to become a member of the Wilson
Advisory Staff and begins a 75-year relationship with the company,
the longest-running contract in sports history. His career earns
him 39 PGA titles including two U.S. Opens, three PGA Championships,
a British Open title, and a Masters victory on his way into the
PGA Hall of Fame in 1974.
Over the years Sarazen was joined by such golfing greats as Sam
Snead, Walter Hagen, Arnold Palmer, Nick Faldo, Payne Stewart, John
Daly and Vijay Singh to name a few of the Wilson Advisory Staff
over the years.

The Ashland Manufacturing Company became known as the Thomas E.
Wilson Co. in the year 1914 – the date of record of the present
Wilson Sporting Goods Co.
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