ENGINEERED FOR SERENA
Wilson LABS, the innovation hub at Wilson, spent nearly a year working with Serena Williams playtesting new prototypes to create a racket that better supported her signature power while enhancing control in order to earn Grand Slam #24. The result? The all-new Blade SW102 Autograph racket. The SW102 is two inches smaller in its head size than her previous frame. Although a seemingly minor change, the decreased head size allowed Wilson LABS engineers to modify the racket’s flex points throughout the frame to add the level of control Williams was looking for without impacting her signature power. Serena Williams and Wilson LABS co-developed and play-tested nine different racket prototypes before ultimately landing on the finalized SW102.
The SW102’s cosmetic design is all about Serena. There are multiple design cues on the frame speaking to Serena’s story, including a combination of Wilson signature black and Serena’s favorite color, gold, a “Be Seen. Be Heard.” call-out (one of Serena’s favorite sayings) inside the frame, and perhaps the most interesting design element…a statement inside the throat of the racket speaking to those Serena wants this racket to represent. The statement reads: This is a celebration of one woman - and every woman; on and off the court. It’s about the greatest-of-all-time record breaker – and all breakers of chains, boundaries, limitations, obstacles, and everything that stands in the way of fierce women bent on a mission to meet their highest aspirations. This is for all indomitable mothers, daughters and sisters, resilient business women and entrepreneurs, outsiders and underdogs, little girls with crazy dreams and unflinching women of color. This is about women who defy odds, about overcomers from humble beginnings. Women who work hard for everything they get, women who give no less than 100%. This is for women who believe in something. Strong women who believe in themselves or those who won’t stop until they do. This is for women who turn fear into courage and doubt into confidence.
Designed for today's big-hitting, aggressive game, the Blade serves as the top-played franchise on Tour for a reason: commanding feel. Thinner, more flexible beams provide a strong connection and feel for the ball, inspiring competitive players to attack their opposition and control points. Equipped with a variety of string patterns, head sizes and swing weights, this versatile lineup boasts a sharp design for the next generation of hard-hitting players.
An evolution of Clash's revolutionary FreeFlex technology, FeelFlex produces a more connected-to-the-ball feel while better complementing the modern, vertical swing path. Proprietary carbon mapping strategically placed throughout the frame provides additional stability and flexibility through the swing, while maintaining the feel Blade players know and love.
BRAIDED GRAPHITE + BASALT
Braided Graphite + Basalt is an elastic and reactive material combination that that improves the flex of a racket. This evolution of Wilson’s BLX technology increases the ball’s contact with the strings to provide enhanced feel and greater control.