Always Wilson: Behind-the-Scenes

Come with us as we bring our commitment to Always to life with a dream team lead by the Wilson Pros

Always Wilson | Indian Wells, California | March 2026

Every March, we follow our athletes along with the rapt attention of the tennis world to Indian Wells. Our cheers spill from sun-drenched stands. And every year, we book a Palm Desert court to vivify our latest collections, racket innovations and footwear with the athletes who inspire every detail.

This year, as we mark our 5th year in sportswear and our 110th year on court, we had an even bigger story to tell — one only our athletes could bring to life. Enter: Always Wilson.

Because everything we create, every risk and reward, every new pinnacle — it begins and ends with the athlete. Always. From center court to your homecourt. Together we turn product into sport. Into the journey, paved with your stories.

Come behind-the-scenes as our athletes bring Always Wilson to life. Because this is your story too. Always was. Always is.

Amanda Anisimova takes a turn behind the camera

MEET THE ALWAYSWILSON TEAM

THE WILSON ATHLETES

Mirra Andreeva

Amanda Anisimova

Alex de Minaur

Gabriel Diallo

Grigor Dimitrov

Jiri Lehecka

Vicky Mboko

Jakub Mensik

Alycia Parks

Anastasia Potapova

Aryna Sabalenka

Colton Smith

Learner Tien

Qinwen Zheng

WILSON CREATIVE & CONCEPTING

Gigi Brito

Emily Gunn

Patrick Kuhle

Maniya Luluquisen

Tim McCaffrey

Joelle Michaeloff

Zach Sheats

Sal Ursino

Mel Whaley

Courtney White

Marta Kostyuk debuts the Doubles Play Dress

Marta Kostyuk checks out the playback with our team. Marta is wearing Doubles Players Dress, Baseline Ball Short, the Intrigue Tour

Aryna Sabalenka and her sweet Cavalier King Charles Spaniel, Ash, arrive on set

Alycia Parks brightens the set with radiant smile and our newest refined-retro striped Everyday Brami paired with all-new Cross Court Skirt

Alex de Minaur rolls up to set with his favorite RF Practice Bag to model one of his go-to sets, our Everyday Performance Tee and Tennis Volley Short

Vicky Mboko takes on Jakub Mensik in a game of Rock 'Em Sock 'Em as part of our collab with Racquet Magazine: The Wide World of Wilson — where courts meet culture | See the video here

Alex de Minaur on set in our League Polo, Tournament Short and Rush Tour 5 | Racket: Ultra v5 Tennis Racket

Learner Tien crushes those sunset shots

Anastasia Potapova rolls up to set in style | Anastasia calls for one more take wearing our All Court Tennis Dress with her new Blade v10 in hand

Marta Kostyuk shoots for the sky in our all-new Doubles Play Dress in Field Green and her new Blade v10

Jiri Lehecka works the to-and-from look in our Everyday Performance Tee and Tournament Short

Wilson poster athlete, Grigor Dimitrov

Peyton Stearns catches golden hour in our Everyday Brami and Midtown Skirt

And that’s a wrap!

Thank you for coming along. This shoot, these days on court with our athletes and creative team, strengthened our why. Why we keep pushing. Always isn’t a tagline, it’s a tenet. And it means we’re Always just getting started. Laurels aren’t for resting on.

Be sure to follow @wilson and @wilsontennis for more BTS, athlete stories, and all the latest. And share your story, because we’re in your court. Always.