Introducing: Wilson x Kith
Learn how Wilson and Kith -- two iconic brands in the sport and fashion worlds, respectively -- have come together to develop a limited-edition collection of clothing and equipment that is making waves across the sporting universe.
Wilson and Kith this week unveiled the first look at a collection that has been more than a year in the making -- one that includes Wilson x Kith-designed iconic Wilson Tennis equipment, as well as jointly-designed and produced men’s, women’s and kid’s clothing. All told, the collection will feature hundreds of unique products for fashion and tennis lovers and everyone in between.
About the Equipment
Among the first items unveiled Saturday -- as a sneak peek of Kith’s heralded Monday Program -- were the Wilson Pro Staff and Ultra racquets, designed uniquely for this collaboration. In addition to being sold on kith.com, a limited number of the special edition rackets will be available at the Wilson Pop-Up Museum (594 Broadway in SoHo) on Friday, September 3rd at 11 a.m. The rest of the Monday Program collection, available exclusively on kith.com as of August 30th, includes 37 additional accessories. The equipment was created for men, women and kids with styles ranging from headwear such as caps, visors and bucket hats to on-court accessories like sweatbands and headbands
For Wilson, these racquets are just the latest in a long legacy of game-changing equipment that has transformed the sport over generations.
About the Sportswear
The collection launches at a time of great celebration in the U.S. and in New York, in particular, as the US Open tournament descends on the Big Apple.
The Wilson brand has been central to the US Open—as the official ball and world’s premier tennis brand—for decades. We’ve powered legends on-court at Flushing Meadows for generations, like Ugo Humbert, a next-gen player who took the court at the US Open fully fitted in both the Kith x Wilson Apparel and playing with a Blade version of the Kith x Wilson racket. It’s a continuation of our legacy on-court, powering the game’s most elite athletes – this time giving a nod to the off-court streetwear world with Kith. It is performance, streetwear, collab apparel worn under the game’s brightest lights and on the biggest tennis stage in NYC.
“With the introduction of Wilson Sportswear this year, we have been striving to live at the intersection of sport, fashion and culture. There is no better partner than Kith for such an endeavor,” said Joey Nowak, Marketing Manager for Wilson. “Ronnie Fieg’s vision, their world-class storytelling and our collective product offering make this a must-have collection. We’re thrilled to share it with the world.”
The Wilson and Kith collaboration aims to build the next generation of sportswear heritage. Kith has infused a fresh streetwear perspective into classic tennis apparel like cable knits and old-school sweaters.
Together we have created the next wave of on-court apparel, inspired by our legacy in the sport. Evidence of our heritage can be seen in the signature colorways, fabrics, tried and true silhouettes and embroidered insignia. All of the apparel is available exclusively via Kith channels beginning Friday, September 3rd.
Additional details about the contents of the entire capsule will be revealed in the coming days, with more details on kith.com, wilson.com and the two brands’ social channels.
Kith, a New York-based retailer celebrating its 10th year of business this year, has retail locations worldwide. Wilson has recently opened its first two retail locations -- a Wilson Heritage Store in Chicago, and the Wilson Pop-Up Museum in New York. The latter is currently hosting LOVE ALL: A Wilson Tennis Experience, where consumers can come and celebrate the brand’s rich history in New York and love for the game.
For more information, follow @wilson on Instagram.