Meet Marta Kostyuk: Wilson's First Head-To-Toe Advisory Staff Member

Read on to learn about Marta Kostyuk, a 20-year-old Ukrainian tennis player, who is making history as Wilson's first complete ambassador across rackets, footwear and clothing!

In January 2023, we announced our partnership with professional tennis player, Marta Kostyuk, as the first complete Wilson ambassador, across rackets, footwear and clothing. Just over one year ago, Wilson got into the technical apparel business– matching its level of industry-leading excellence in sports equipment with sportswear that is second-to-none. Now, Kostyuk becomes the first Wilson Advisory Staff member to wear and play Wilson, head-to-toe, as she continues her rise to the top.

SHOP MARTA'S CURATED FAVORITES

“Wilson is committed to equipping athletes with all they need to succeed on and off the court, and there is nobody better to join forces with than Marta Kostyuk,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact in the sport of tennis, but also supporting her as she grows her competitive edge and personal brand.”

The 20-year-old Ukrainian touted the Blade v8 racket, custom Wilson Sportswear and the Rush Pro 4.0 tennis shoes on-court at the Adelaide International Tennis Tournament last week. The Wilson sportswear design team will continue to develop custom apparel for Kostyuk that mirrors the innovative quality available to consumers. Kostyuk will continue to feature these pieces, as well as new performance rackets and footwear silhouettes, as she builds on her career-high world rankings of 49 in singles (Feb. 2022) and 39 in doubles (Sept. 2022).

“Growing up in a tennis family, Wilson has always been a trusted staple in my game for as long as I can remember,” says Marta Kostyuk. “It feels surreal to officially be playing and wearing Wilson; a partnership that I know will inspire and evolve, just as the game does.”

The partnership launches in tandem with Wilson’s latest tennis sportswear collection, inspired by the first Major of the season. The line, available for both women and men, is available beginning today on wilson.com. Top silhouettes include women’s Match Point Tee Lite, Center Court Polo and Wrap It Up Tennis Skirt, as well as men’s Players Seamless Polo, Players Seamless Crew and Tournament Short.

Kostyuk joins Wilson’s roster of incredible athletes, with the strongest global ambassador network in the sport of tennis. As a Wilson Advisory Staff member, Kostyuk will offer valuable insights and test Wilson’s performance tennis products, as well as work with Wilson’s sportswear design team on inspiration and direction for the future. For more information and to shop Marta’s looks, please click here.

We had the pleasure of chatting with Marta and gained some insight on life lessons she has learned throughout her years playing tennis. Here are some of our favorite snippets from our conversation:

Wilson: What do you want the world to know about you?

Marta: I want the world to know that everyone's struggling, everyone has bad periods, like depression and everything you can imagine. But when people look at me I want them to see that all the struggles and everything bad that is happening eventually ends and there is a good part in life that happens. It's important that you shouldn't stop working on yourself and on your life. And everything ends. You just have to keep going... I will say my favorite quote, ‘If you are going through hell, keep going. Why would you stop in hell?’

Marta wearing our Winning Tennis Dress at Wimbledon 2023

Wilson: What have you learned being a tennis player?

Marta: Being a tennis player, I have learned to get used to bad days. Because in tennis most of the days are unfortunately not perfect— they're not good. A lot of things don't work. And you kind of have to accept it and try your best with what you have today. And obviously when I was younger, it would upset me a lot more than today. You have to stay in line and you have to be focused. I think this is something that is easier to learn when you are under pressure…

Wilson: How do you deal with loss?

Marta: I mean dealing with loss I think is one of the biggest challenges out there. I don't think there is any other sport that you lose in as much as you lose in tennis. Obviously, this is something I had to learn the best, I'd say. I think it's very important to deal with your emotions by the end of the day so you wake up the next day feeling like it's a fresh start— new life, kind of. And obviously some losses it works, some it doesn't. But this is one of the rules I try to follow. Or I give myself a time gap. I’m like, "Okay, for 15 minutes I can be as frustrated as I can but then after that it's over.” I have to find a way.

Lastly, be sure to check out this behind-the-scenes video of our shoot with Marta & head to our website to find the outfits she will be rocking this season!

Updated July 10, 2023