Every Custom leather ball is handstamped in Ada, OH

from premium Horween leather made exclusively for Wilson.

The stamping tools are selected based on the ball's size and spec - you can get your Custom ball in an Official or Junior size.

It's an art we've got down to a science. Every leather hide can stamp out 10 official NFL size panels.

Custom balls come in four leathers: the NFL pattern or the NCAA, College Football Playoff or Wilson Throwback patterns.

Then the blank panels are sent to stamping where they're marked with an iconic Wilson script logo and in some cases an NFL, CFP or NCAA official logo.

Wilson has been the only official ball of the NFL since 1941. Your ball is built by the same hands who make every ball on field during the NFL season.

While an intricate craft, the tools and machines are simple…

as it's the hands that really do the work.

All four panels are sewn together inside out.

A hammer is used to make the ends of the ball more uniform during the physically demanding Turning stage.

After the ball gets turned rightside out, a lacer inserts the football's bladder. Not every ball uses the same lace! Pictured here are GST composite laces known for their extra grip.

Every ball is laced by hand.

Here an NCAA ball gets laced up.

Your ball will be laced just like the official game balls are - at Wilson we believe that means no other way than by hand.

Every Custom ball comes marked with the signature water tower logo on the back valve panel. The Wilson Ada water tower overlooks production in the small town Wilson has called home for almost a century.