Anshika Jain leads Wilson’s consumer-facing digital strategy, focused on building a scalable growth model that strengthens digital experiences, deepens consumer engagement and loyalty, and drives profitable growth across digital and omnichannel channels.
Anshika joined Wilson from Udemy, where she led the company’s global direct-to-consumer business, including its fast-growing consumer subscription business. Previously, she served as Chief Digital Officer at Helly Hansen, leading its global eCommerce business and digital organization. She is known for modernizing digital platforms, using data and AI to improve customer experiences, and building high-performing teams grounded in experimentation and continuous innovation.
Anshika holds an MBA from Northwestern University’s Kellogg School of Management and a B.Tech from the Indian Institute of Technology Kanpur.