Carolyn leads Wilson’s global brand and consumer engagement strategy, strengthening our brands and product stories, deepening consumer connections, and expanding the impact of our marketing investments.

Carolyn joined Wilson from Tailored Brands, where she served as Chief Marketing Officer and led marketing transformation across strategy, creative, media, and technology - driving growth and improved effectiveness. She also co-led the company’s AI Council. Previously, she ran a marketing consulting firm supporting clients including Meta, Thumbtack, eBay, and Dolby, and held leadership roles at Timbuk2 and eBay. She began her career with Unilever and Interbrew and is passionate about building high-performing teams and meaningful connections between brands and consumers.