Carrie Ask brings a great mix of experiences that is instrumental for Wilson’s growth strategy. This includes global brand leadership experience, direct-to-consumer transformation and wholesale experience, along with deep experience in both the US and global markets.

Ask is a proven global brand CEO and C-suite executive within the apparel, retail, sports, and outdoor industry. She is recognized for building high-performing global teams and for transforming consumer experience and financial performance at fast-growing global companies including Nike, Levi Strauss, and most recently as CEO of Helly Hansen. Ask began her career as an officer in the United States Navy, serving both in the US and abroad.

Ask attended the Naval Academy and received her MBA from Northwestern University Kellogg School of Management. Today, she enjoys long-distance running, golf, and hiking.