Gordon Devin is the General Manager and President of Wilson Sportswear. Since joining in January 2020, Devin has been responsible for transforming the world’s leading sports equipment business into a leading athletic lifestyle brand, globally. Devin oversees soft goods, including apparel and footwear, and the brand’s direct to consumer retail footprint.

Prior to joining Wilson, Devin was CEO of Spiritual Gangster and also worked for Lululemon Athletica and Ralph Lauren. He started his career with Canterbury, the world’s original rugby jersey maker, where he was able to turn his passion for the sport into a career. Devin earned his undergraduate degree from The University of Technology, Sydney.