THE ICON RETURNS.

Bata Heritage and Wilson are proud to reintroduce the John Wooden sneaker. Originally debuting in the 1970s – and famously worn by Magic Johnson on and off the court – this shoe served as a tribute to one of America’s greatest basketball coaches and became one of the most sought-after sneakers amongst collectors.

The Legend That Inspired An Icon.

John Wooden is recognized as one of America’s greatest basketball coaches and the only person to be inducted into the Basketball Hall of Fame both as a player (1960) and a coach (1973). Wooden won 10 NCAA national championships between 1964 and 1975 as head coach at UCLA - including a record seven in a row. Wooden’s legacy is grounded on a philosophy that success goes beyond the court, which he notoriously expressed through short, inspirational messages that left an impression well beyond his coaching career.