Intelligent to the core
From the drawing board to the tee-box, the Cortex driver represents the evolution of an idea, that the pinnacle of performance can be achieved when a brilliant design is coupled with the resources of the world’s largest sporting goods manufacturer.
The inital Cortex concept was to minimize the structural internal element of the driver head down to the core in order to move the mass weight properties toward the sole, heel and toe, giving it extreme Moment of Inertia for maximum stress-free forgiveness.
After slight headsize reduction from the initial design, rapid prototypes were developed to show the driver head in it’s full shape, giving an idea of what the driver would look like with the titanium panels and movable weights in place.
Episode 3 brought some industry-changing development to the table for Wilson by utilizing an additive printing process whereby actual titanium heads were 3D printed from CAD files. This process, along with carbon fiber panels that Wilson engineers produced, allowed Tour players to hit samples days after designs were created.
After some internal and external weight modifications were made from the first hittable prototypes, production caste titanium heads were created and the manufacturing process with overseas factories began. Movable weights were put into the design and robot fiight testing could begin to see how much weight could be moved to create fiight adjustments.
In order to start testing shelf appeal, paint, decal and finish considerations were applied and the first cosmetic samples were tested at the PGA Merchandise Show in Orlando, Florida.
With a driver target head weight of approximately 310g, the original Cortex design had some fat to trim. The deep sole cavitites and weight sliders that provided structure to the head created inherent weight problems as well. Evan and the Wilson designers took a hard look at retaining adjustability while reducing overall head weight. By taking out the rear adjustable slider and creating two weight pockets, Evan and the Wilson team were able to extend the center weight track which positively tested to get more spin and launch adjustability than even expected.
Episode 6 testing at Lake Tahoe with celebrities and athletes was a success for Evan and Cortex driver. By replacing the rear slider with perimeter weights, even more carbon was able to be added to increase the movable weight mass and allow for greater player adjustability.
The last tooling window for Evan and Wilson Labs was all about final tweaks to optimize overall performance. The last change was to optimize the shape of the weight pockets to reduce the head weight even more.
The final phase of the Cortex design was to look at every metal finish, every paint element and decal to make sure the driver is production ready.
Click along the track to move the weight.
Slide the weight all the way towards the rear of the driver for higher ball flights and steeper descent angles.
All Cortex drivers come configured with the weight in the center, or neutral position. Spin can be adjusted by simply sliding the weight along the track for either more or less spin.
Moving the 8g weight all the way forward adjusts the center of gravity for low launching ball flight with maximum fairway rollout.
COLOR CODED SYSTEM
An easy to use color coded system makes it easy to dial in whichever shaft feel and performance parameters you prefer.
ATMOS TOUR SPEC RED
ATMOS Tour Spec Red has a softer tip profile which generates a high launch and high spin.
ATMOS TOUR SPEC BLUE
ATMOS Tour Spec Blue offers a mid-high launch with ample spin for maximum versatility and balanced performance.
ATMOS TOUR SPEC BLACK
ATMOS Tour Spec Black is very firm overall, providing a very low launch and low spin.