Wilson's 'Gift of Game' Celebrates Sport Through the Spirit of the Season

Wilson and the YMCA to partner on a holiday giveback, enabling access to play for athletes and communities nationwide.

This Holiday season, Wilson is proud to partner with YMCA of the USA (Y-USA) to bring the ‘Gift of Game’ to athletes, fans and communities across the country.

Through a donate-and-match program -- on Wilson.com and in-stores from mid-November through the end of the year -- consumers will have the opportunity to add $1, $3 or $5 to their order at checkout to be donated to the Y. Wilson, in year three of its national partnership with Y-USA, will match up to $25,000 in customer donations.

Money raised through Wilson's "Gift of Game" donation will benefit local YMCAs in 20 key markets around the U.S. Funding will be used to provide more Y scholarships, enabling access to play by subsidizing more membership and youth sports fees for under-served kids in 2024. The Y has served as a leading nonprofit committed to strengthening community for more than 175 years -- improving overall health and well-being, igniting youth empowerment and demonstrating the importance of connections in and across 10,000 communities nationwide. Visit ymca.org to learn more about the organization’s mission.

For Wilson, the ‘Gift of Game’ and partnership with the Y, present a remarkable opportunity to enhance connection beyond the traditional exchange of gifts.

"At Wilson®, we believe the spirit of the holiday season is about so much more than just the traditional exchange of presents. That's why we're encouraging our global sport community to give the 'Gift of Game' this year," said Amanda Lamb, Global Vice President of Brand. "Shared experiences in sport offer a unique opportunity to build bonds, foster camaraderie and enable access to play in a way that is truly representative of the holiday season."

Because together, Wilson and the Y believe, gifts are less about the presents themselves and more about the moments we share, the stories we create, and the connections we nurture.

As a celebration of the "Gift of Game" campaign, Wilson will host a day of play with New York City kids at the La Central YMCA in the Bronx on Saturday, Dec. 2. Each attendee will receive a Y membership, have the chance to experience different sports throughout the event and leave with special holiday gifts from Wilson. The participating kids will also get to interact with athletes and special guests expected to make surprise-and-delight appearances. For futher event details and registration, click here.

For holiday shoppers looking to give the "Gift of Game," Wilson offers an assortment of best-in-class equipment across a variety of sport categories, including basketball, football, tennis, pickleball, golf, baseball and more, as well as Wilson's iconic sportswear collection, featuring technical apparel for both men and women. Follow along @Wilson and visit Wilson.com for more information.

GIFT SHOPSGIFT GUIDES

Updated November 20, 2023