Play on, New York. The Wilson Flagship is here.

Get an inside look at our newest retail space -- a sporting goods store re-imagined.

For more than 100 years, Wilson has been at the heart of sport -- delivering innovative pieces of equipment (and now Sportswear) that allow athletes to play at the highest level. We celebrate that very sentiment with the opening of our New York City Flagship store, the first of its kind.

This expansive retail space is located at 594 Broadway in SoHo, standing out in the heart of one of the city’s premier shopping districts. It reimagines the traditional sports store -- one that celebrates play, and offers a curated assortment of best-in-class equipment across a variety of sports. Shop the Official Basketballs of the NBA, WNBA and March Madness – as well as the Duke, the Official Ball of the NFL. To support the world’s leading ball glove brand, the store features an expansive selection of A2000 and A2K gloves - including some hard-to-find exclusives that can’t be purchased elsewhere. Also shop our world-class assortment of tennis rackets, game-changing golf irons and more.

The coolest part about the all-new space? The Thomas E. Wilson Park. A unique, indoor atrium space, named after our brand’s founder, provides endless opportunities to play and allows fans and athletes alike to be at the center of their favorite sport and put their Wilson gear to the test.

A truly transformative space, the Thomas E. Wilson Park has space for tennis gamers to hit against a giant wall -- one adorned with a Wilson-branded mural created by local graffiti artist Greg Lamarche; a half-court basketball area perfect for a game of 1-on-1 or shootarounds, and further installments include a target practice area for football and baseball players, as well as a full simulator for an indoor round of golf. Each of our indoor sport product categories can be tested in the space, so you are certain to leave the store with the piece of equipment that’s just right for you.

Play on, New York. The Thomas E. Wilson Park has you covered.

And because we know you need the best to play your best, our Flagship has all the in-store services you need to get out there.

Stop by the iconic glove wall and shop our exclusive selection of limited-edition and Pro Stock glove models. Meet our Glove Experts on-site, get your glove a web swap, re-lace or a break-in. A ball player’s paradise, no doubt.

A full-service racket stringer in-store allows you to buy our best-selling racket franchises, including Pro Staff, Ultra and Clash, and have it strung to your preferred tension. Or bring in your current racket and have our stringing maestro get you ready for the season.

Finally, a custom laser engraver allows you to personalize any Wilson game leather balls -- including the official basketball of the NBA and our premium leather footballs.

Did we mention all the latest and greatest Sportswear and accessories are also available? Browse the newest men’s and women’s collections and be sure to check out some extra-special New York-specific styles available only in-store. And because no shopping trip is complete without a Fit Pic, our ambient locker room experience is perfect for that next trending selfie.

Following the opening of our first brick-and-mortar store in our hometown of Chicago, the Flagship experience further commemorates our history in sport and love for the city of New York.

Next time you’re in the Big Apple, come visit us at 594 Broadway. Regular store hours are 11 a.m. – 8 p.m. Monday through Saturday and 11 a.m. – 6 p.m. on Sunday.

Be sure to follow @wilson on social for an inside look at the store and Grand Opening festivities, and keep an eye on our Community programming to get in on the action.