Wilson Shows Out at 2023 NBA All-Star Weekend

Here's everything you need to know about Wilson's 2023 All-Star Weekend activities.

NBA Crossover is an interactive fan event that showcases the convergence of the NBA and pop culture. This year featured appearances by NBA players, legends and influencers throughout the weekend. Just like last year, Wilson was excited to bring voices from all parts of the game to the forefront at our activation as we welcomed everyone to The Corner.

Corner threes. Corner booths. Street corners. Your corner.

The corner is where it all happens--and All-Star Weekend is where the game becomes a corner of its own. Where people from every corner of the world and every part of culture come together. Where old friends settle in and settle debates. Where new ideas are forged and brought forward. As the official ball of the NBA, Wilson welcomes anyone to meet us at the corner.

The Corner is where we welcomed anyone who loves basketball to step up and steal the spotlight. Those who joined us at NBA Crossover saw exclusive conversations with legends, influencers, artists and all kinds of basketball lovers who are Bonded By Ball. Fans were also able to shop our new basketball sportswear collection before it drops in stores and online. SLC's own @embrogobrand was even on site so attendees could get their new drip customized for free.

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MOBILE EMBROIDERY + BOUTIQUE (@embrogobrand) • Instagram photos and videos

CONVERSATIONS FROM THE CORNER

The Wilson booth provided free coffee drinks and conversations with legends, innovators and up-and-comers about all things basketball. Check out the line-up and clips from each convo @wilsonbasketball.

FRIDAY 2/17

12 PM - The Grind: Taking Your Game to the Next Level

Moderator: Chiney Ogwumike, Host of NBA Today on ESPN & WNBA player

Guests: Chris Brickley - NBA trainer, Micah Potter - Utah Jazz / Salt Lake City Stars

3 PM - The Athlete Mindset

Moderator: KJ Wright - Journalist, former college hooper, host & reporter for the @memgrizz

Guests: Rudy Gay - Utah Jazz, Izzy Harrison - Chicago Sky

SATURDAY 2/18

12 PM - Creators of the Game: Basketball's Top Social Influencers

Moderator: Marcelas Howard - Social Influencer

Guests: Hannah O’ Flynn - ESPN Producer, Jesse “Filayyy” Jones

3 PM - Basketball Reimagined - Creators Inspired by the Game

Moderator: Ari Chambers - model, journalist and WNBA/NCAA Women's Basketball reporter

Guest: Victor Solomon - artist, founder of @literallyballing

SUNDAY 2/19

12 PM - The Future of Basketball - Sports TechDiscussion

Moderator: Brittney Elena - Social media and basketball influencer

Guests: Nadine Lippa - Innovation Manager @ Wilson LABS, KJ Martin and the brand new airless ball prototype

ALL-STAR ARTIST COLLABS

Wilson was proud to partner with two renowned artists who bring their creative vision to the game through pieces that honor the spirit of the hardcourt and the gear that gets us there.

WILSON x VICTOR SOLOMON

The basketball is a vessel. A vessel for competition, creativity, and craftsmanship. Wilson–the Official Basketball of the NBA–and Victor Solomon–the artist behind the league’s legendary trophies–have partnered to celebrate the delicate craft present at the pinnacle of the game. This collab captures the beautiful possibilities that come from perfecting every step of the process.

The Wilson x Literally Balling Basketball Reimagined Vessel is a molded crystal basketball form with hand-painted gold enamel seams. Inside, synthetic lilies inspired by the state of Utah mingle with panels pulled from Wilson NBA game balls. Outside, the Literally Balling and Wilson logos are frost etched into the crystal.

This limited-edition vessel is available for purchase exclusively through the Wilson Live app.

Wilson x Andrea Bergart

New York-based visual artist Andrea Bergart is known for her work highlighting female and male professional basketball players and basketball culture. She has created several unique pieces for Wilson, including basketball bags, clutches and lanyards. While not available for retail over All-Star Weekend, you can enter to win one of her ball bags on Wilson Live.

2023 NBA ALL-STAR BASKETBALLS

Check out this year’s exclusive All-Star basketballs, available on wilson.com.

As seen from left to right:

1. NBA All-Star Replica Basketball (indoor/outdoor basketball; SLC All-Star theme) $49.95

2. NBA All-Star Game Basketball (indoor game basketball; Official Game Ball used for All-Star Game) $249.95

3. NBA All-Star Autograph Basketball (perfect for snagging your favorite ballers' signatures) $44.95

4. NBA All-Star Collector Basketball (indoor/outdoor basketball; design celebrates SLC snow and mountains) $49.95

5. NBA All-Star Money Basketball (indoor basketball ft. Evo NXT tech; Official MoneyBall of the 2023 NBA All-Star 3-Point Contest) $159.95

6. NBA All-Star Mini Basketball (outdoor MINI basketball; SLC All-Star theme) $24.95

Shop Our NBA All-Star Product

WILSON LIVE

Our Wilson Live app team was on-site to get fans signed up for exclusive access to rare collabs, monthly Evo*Editions drops and giveaways from some of the highest-profile artists and creators in the game. If you weren't at NBA Crossover, you can still get in on the action by downloading the Wilson Live app HERE or scanning the QR code below.